Back to the Yard
Back To The Yard is more than a one-day event—it's a chapter of Chase's commitment to the celebration of Black resilience with a dedicated focus on combatting the racial wealth divide, supporting entrepreneurship and creating pathways to financial health. Back To The Yard is Chase's investment to the community and support of the next era of Black prosperity.
Chase connected HBCU students with financial health, career development and resources. We visited four Historically Black Colleges and Universities sharing a new way to engage with finances.
This was a project that I took from wireframes to mobile and desktop designs. The client wanted to capture the energy and excitement of these happenings at 4 HBCUs. The event was live as well as virtual and there was also a sweepstakes, which was a resounding success.
Social media ads to drive to entry page
Instagram and LinkedIN posts announcing winners