If you grew up in the suburbs of New York City, chances are you are familiar with Entenmann’s products. I grew up on Rich-frosted donuts and made a bee-line for their cookies the second I walked into my grandparents kitchen down the road from the Entenmann’s factory in Bayshore.

Projects for this client include a whole new website design, emails, and promotions. Worked on strategy for email campaigns as well. The new Entenmann’s website features photography heavily focused on the food as opposed to people enjoying their baked goods. The idea is to immerse yourself in the scenarios. I took design cues from the rounded edges of the packaging and wanted to get away from 90 degree angles for a more organic feel.

I also designed emails and landing pages for Entenmann’s Little Bites and their many promotions.